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Radio Jingles And Id's

So what are Jingles?

Jingles or station Id's are short items of music sung with the name of the radio station you are listening to. It's been discovered that a musical message is often more memorable than a spoken one. Jingles are also production elements which help the overall flow of the radio station and is today called radio imaging. They can bridge tempo changes, introduce news and traffic reports, punctuate promos, and add excitement to special features. Jingles can and should be fun! Whether it's something crazy for the morning show, or a romantic sound for late night dedications, jingles are part of the "showbiz" magic of radio.

Good jingles help create a unique identity that only your station will have. After all, every radio station builds its product with the same basic tools: music, information, features, on-air personalities, contests and so on. But jingles are one way to put an individual touch on a station's sound. The musical style and attitude of the jingles tell listeners what they can expect from the station. And many times a slogan or positioning statement is delivered most effectively in a musical context with a well-produced jingle. Jingles have also transferred to TV advertising and most jingle companies produce jingles for TV and radio.

This page details some of the major Jingle and ID Production Companies from around the world. Jingles are also collected for their nostalgia purposes and so there are some links to jingle collecting sites listed as well. If you want to add a site to this list feel free to drop me an e-mail. If you want to learn how jingle production packages are made then check out Jam's page here.

Sonifex Micro HS Cart Machine

Jingles used to be played on the beloved cart machine which has now been replaced by computer playout systems.

The picture above is the cart machine made by the Sonifex Company. This has now been discontinued.

A Sonifex Cart

The jingles were recorded onto carts which was a box with a continuous loop of tape that when played returned to the start ready for the next time. Ah the memories come flooding back !!!!

The legendary Rick Dees Jingle Heaven. :o) Oh yeah and if you listen to jingles and collect them then you get the prestigious title of ANORAK!

Rick Dees Jingle Heaven

There are different types of jingle as explained below...

Accapella - just the singing without the musical bed

Donut - singing at the beginning with music in the middle and singing at the end

Transition slow to fast - the jingle starts off with a slow tempo then changes halfway through to a fast tempo. Used to go from one tempo song to another.

Transition fast to slow - the jingle starts off fast then changes halfway through to a slow tempo. Used to go from one tempo song to another.

Bed - Instrumental musical piece used by a presenter to talk over.

Stab - short cut down version of a jingle usually only a couple of seconds long.

Sweeper - usually a voice and sound effects mixed together and used to transition between two songs.

JAM has created the jingles used by WCBS-FM New York for over 20 years. From 1992 here's New York radio legend Cousin Bruce Morrow. You'll hear the station using the "Do It Again" package.

Jingle Production Companies:

Jingle Collectors:

Jingle Podcasts:

This song was created by JAM Productions to promote their anniversary creating radio station jingles for some of the most popular stations across the world.